Apple advertisments become cliches within a short space of time which is a testament to how good they are, or perhaps how often the fanboys go on about them in online forums…
Unfortunately Linux is still regarded as being a geeky system only and spoofs of the current Apple advert feature a guy dressed in a Tron costume look ridiculous and certainly won’t help. This advert from Novell may help change that. If it doesn’t, well it might pique the interest of some guys who will try Linux and like it. Even though the advert is sponsored by Novell, I recommend you try Ubuntu Linux. You can download and try it without installing and it’s super easy to use!
All in all, it’s a balance that we hope to have struck right: representing Linux as sexy and confident, while avoiding sexual cliches that are degrading to women. While there may be some flaws in our execution (particularly how the third video throws out the people as computers metaphor altogether), overall I really hope that we managed to create a playful spoof that effectively subverts the “Mac vs Windows” framework that Apple has established with the “Get a Mac” campaign.
Ted updated his post with the second and third videos. I’ve included them here for your blogging pleasure.
“Hi! I'm Linux!”