Automattic in 2016


This is (most of) Automattic. We’re in the town of Whistler, Canada for the annual Grand Meetup. The company is growing every year, from tiny origins when a small group of us hacked away on a couple of servers to almost 500 now!

In the old days the company portrait was easy. The first one was us seated around a large table. I remember well the one in Breckinridge, Colorado. The whole company fit on the stairs leading up to one of the houses we had rented.

In recent years it’s been a challenge. This year Rose Goldman Simon and I scouted the town of Whistler for suitable locations. Rose had already been around and picked out several so I helped to narrow it down. We’d need:

  • Somewhere high up for the photographer to stand so as many people as possible could be seen.
  • Tuesday, the day this was made, was a lovely bright day, but that would play havoc with the photo. We needed a large shaded area.
  • It needed to be close to where we’re staying. The further away we had to walk the more complicated it would become.

We narrowed it down to two locations. One in front of a local store where there’s a nice courtyard and this location above. This won out despite the fact that sunlight would be shining on the camera lens but a large whiteboard helped keep the sun off. Ironically as people dispersed after the shoot, the shadows crept up past where the camera was which would have simplified things!

Final development of the photo was in Lightroom and Affinity Photo.

You’ll also find the photo on Matt’s blog, and shared by many of my colleagues elsewhere. I’ve also uploaded the full resolution image on for your viewing pleasure.

Off travelling again, 2016 edition

The Automattic Grand Meetup starts tomorrow so I’m in Cork Airport waiting for my flight to London.

The weird thing about timezones means I leave here in the morning and get to Vancouver in the morning. And it’s still the same day. That also means I need to stay awake so much longer. 

“Today” is going to be a long day. Zzzz.

This is odd… dot blog


I’ve had some sort of online presence for twenty years, and that presence has been this blog for most of that time. When I started posting stuff online, PHP was still a toddler and I used a simple Perl script to merge html files with a content file before it was squirted up to an FTP server for publication. I’ve always put the newest news at the top, pushing older entries down, just like it is now. Ah, the glorious days of editing the file in Vim, copying and pasting posts from the “main” page to my “archive” page. I don’t miss it, WordPress makes that much easier now!

In those early days this site would have been called an “online diary” or journal. Apparently the term “weblog” was coined at the end of 1997 but I didn’t hear about that until a few years later. Blogs have been so very important to me in my personal and professional life so I’m really excited that this blog now lives on a .blog domain at!

Automattic is rolling out the .blog domain, and as Matt says,

The namespace is wide open, and if you’re interested in reserving or bidding on your favorite name you can go to

Ten Years at Automattic


I still remember the day in 2005 when Matt asked me to come work for him. I still remember the exact spot I was standing where I took that call. It was only a couple of metres from where I sit typing this now.

Ten years, time has flown. I work for an absolutely amazing company with great people. It’s hard to believe there’s well over three hundred people there now. Remember when you needed an invite? It’s a far cry from today.

I wish I could provide an insightful comment on the challenges and rewards of working remotely but it’s late and I just wanted to get this post out there to mark the day. If you want to experience the remote work lifestyle for yourself, come work with us!