Automattic in 2016

Automattic

This is (most of) Automattic. We’re in the town of Whistler, Canada for the annual Grand Meetup. The company is growing every year, from tiny origins when a small group of us hacked away on a couple of servers to almost 500 now!

In the old days the company portrait was easy. The first one was us seated around a large table. I remember well the one in Breckinridge, Colorado. The whole company fit on the stairs leading up to one of the houses we had rented.

In recent years it’s been a challenge. This year Rose Goldman Simon and I scouted the town of Whistler for suitable locations. Rose had already been around and picked out several so I helped to narrow it down. We’d need:

  • Somewhere high up for the photographer to stand so as many people as possible could be seen.
  • Tuesday, the day this was made, was a lovely bright day, but that would play havoc with the photo. We needed a large shaded area.
  • It needed to be close to where we’re staying. The further away we had to walk the more complicated it would become.

We narrowed it down to two locations. One in front of a local store where there’s a nice courtyard and this location above. This won out despite the fact that sunlight would be shining on the camera lens but a large whiteboard helped keep the sun off. Ironically as people dispersed after the shoot, the shadows crept up past where the camera was which would have simplified things!

Final development of the photo was in Lightroom and Affinity Photo.

You’ll also find the photo on Matt’s blog, and shared by many of my colleagues elsewhere. I’ve also uploaded the full resolution image on Cloudup.com for your viewing pleasure.

Raw DNG Samples from the Nexus 5

Android L, the next major release of Android will allow apps to get raw data from the camera. This lets photographers extract more information and develop photos a lot more than they could with simple Jpeg files. They’ll be able to “push” the image further to recover blown out highlights and recover detail from shadows.

At least that’s the theory. You’re still working with the relatively small lenses and sensors in camera phones so they’re not going to compare to a DSLR or dedicated camera but images will get closer in quality.

This thread on r/Android has some samples of DNG files you can work on in Lightroom or whatever your RAW processor of choice is. The photos were taken with lcamera as the official Google camera app only records to Jpeg images. I took a stab at the “auto exposure” image here and came up with this:

2014-10-19-182340-gp

That’s pretty good for a photo taken by a Nexus 5 at ISO 1635. Lightroom settings were as follows:

Settings:

  • Temp: -1.65
  • Tint: +59
  • Exposure: -1.65
  • Highlights: -100
  • Shadows: 100
  • Whites: +2
  • Blacks: -29
  • Clarity: +22

Detail

  • Sharpening
    • Amount: 67
    • Radius: 1.0
    • Detail: 10
    • Masking: 70
  • Noise Reduction
    • Luminance: 20
    • Detail: 50
    • Contrast: 0

I’m really excited to see what Android L will bring to camera apps once it’s officially out in the wild and more phones have it installed!