What’s genuine in digital photography? I couldn’t say. I just feel that chasing after “film look” is probably futile because it will probably never look genuine.
I’m not much on telling other people what to do with their photography, though. Everybody’s different. My own take on Mike’s article is that people who are serious about their (digital) photography should at least *consider* the issue of technical style. Whether they decide to try to develop a technical style of their own or not, at least they’re aware of it. But in my opinion it’s still the photographer’s choice. I don’t have to like their photos. 🙂