Google just killed the ad click tracking industry

It would appear that Google stopped displaying the “Go to ….” message in the status bar when someone clicked on Adsense adverts.

What’s the big deal with this? Unfortunately it means that it’s impossible to track what adverts are being clicked, with the aim of removing low paying or MFA adverts using the competitive ad filter.

eCPM is up today, possibly because Google stopped arbitrage accounts. I hope it’s a sign of better things to come and Google will improve their filter to the extent that it would make the competitive ad filter redundant except for filtering out competitive adverts, like it was supposed to!

Author: Donncha

Donncha Ó Caoimh is a software developer at Automattic and WordPress plugin developer. He posts photos at In Photos and can also be found on Google+ and Twitter.

1 thought on “Google just killed the ad click tracking industry”

  1. Have you tried to contact G ? Is there any other way someone track the clicks now ? I was thinking of installing AdLogger, but I guess they are out of business now.

    I wonder what was the reason for changing this, I think the javascript URL location gave me a bit more confidence in what site I am being transferred to.


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