I bumped into Tom Raftery in Cork Airport on my way to Arizona. As luck would have it, we were both on the same flight to London, although he was going to Munich for a conference.
Unfortunately we weren’t sitting near each other on the plane but in the airport he said he spends more time in Twitter than reading blogs. That came as a surprise to me, but I’m sure it’s happening to many other busy people too.
That’s one reason I’m excited about Prologue, the new Twitter-like theme for WordPress. Automattic is already using it internally as a private discussion tool and for a group of disparate people spread all over the globe it’s a really useful tool to find out at a glance what each of us is up to.
Tom lives and breathes social media all day long. I’ll have to ping him on Twitter to read this and get some feedback from him!
I’m already thinking it might be an easy way to introduce blogging, social media and networking and Twitter to some of my non-blogging friends who slave away in offices all day long. Set up a private blog on WordPress.com, activate the Prologue Theme and invite them all on as contributors. They probably use RSS aware browsers too so keeping up to date on what’s happening should be a simple task.
Prologue is a perfect fit for WordPress MU too. You’ve already got many users who probably chat on your support forums. Let’s get our thinking caps on and create some sort of group blogs so people can converse right within the blogging environment!
Finally, Matt describes Prologue really well:
Prologue was designed for something different—easily setting up and sharing a dialogue within a fixed group. It puts aside the standard “behind the scenes” method of blogging and makes the act of posting part of the experience. It creates a kind of archived and searchable conversation, like an IM window that’s archived, taggable, and accessible from any web browser.