10 minutes is nothing to complain about. Here in Sweden, “service-minded” has no valid translation. Our fridge stopped working at the weekend. The compressor gave up. The fridge is four weeks old, having been a replacement for its faulty predecessor. I rang on Monday morning, 10 am, pressed “1” when prompted, and waited seventeen minutes to get through to the service department. They booked a service guy to come out and look at the fridge (just “look”, not “fix”)… on the 8th of June. Two weeks without the fridge.

10 minutes’ hold time… pah… luxury!