Here’s an interesting article on the the current trend of free advertising that brand name clothes are. I wonder if I can dig up the excellent article from the Sunday Times about this. Must look later.
Brands are nothing more than “stories attached to objects,” says James Twitchell, a professor of English at the University of Florida who has written widely about branding as a cultural phenomenon. “Sometimes we just go through periods where we’ve heard the story too much,” he says. “Or we’re hearing the story being told by too many people.”
Now, everyone with a Burberry handbag should repeat after me, “We are induvidhuals! We have a distinct style and taste in clothes! Baah! Baah!”
More to be found on nologo.org.