It’s now easier than ever to use Google Analytics thanks to the interface revamp it’s gone through. Michele had the scoop yesterday and I’m very impressed. From your dashboard you can drill down to various aspects of your website’s traffic.
One of those is a clickable map of the world that eventually led me to the following map of Ireland. That’s a lot of traffic from Dublin, but it’s probably something to do with the way Internet traffic in the country is routed. That, or the fact that a quarter of the population live there. Welcome Dublin people to Holy Shmoly!
A few days ago I listed the keywords people use to visit my site but now it’s easier to find that information and dig deeper into archived traffic stats. Inside the new Analytics interface, go to “Traffic Sources” where you’ll find “Top Traffic Sources”. Click on the keywords for pretty graphs!
Update! Some people aren’t happy with the new upgrade. Chris Silver Smith thinks it’s a downgrade from the old interface.