It should be noted that although there are failings in the NDD, it does appear to work for honest players (probably a misnomer in Ireland). I added myself to the NDD a couple months ago and I haven’t had a single marketing call since, including the showers mentioned on Tuppenceworth. Before that, Eircom had the DPA quoted at them /very/ loudly at least once a month, and I’d have to shout at least two other times each month.
Of course dealing with abuse is all about making an example of the current bold boys with massive fines and follow-throughs on court actions, and unfortunately Billy Hawkes is unproven in this regard; and as we all know ComReg are proven failures.
Another interesting point that deserves attention is Eircom’s seeming inability to implement the NDD. This isn’t the first time they’ve fallen down on technical matters in recent years — they used to be the best, technically speaking, have they lost their edge?