Site registration – why make it hard?

I used to work at a company providing financial data nd services online. When a potential customer wanted to register they had to go through about 6 pages before they were a member of the site. Unfortunately we were constrained by outside forces but having to go through Terms and Conditions, personal details forms, choosing a product, choosing exchanges, agreeing to exchange agreements and more to register was always going to be a major obstacle!
That’s why I smiled when I read today’s OK/Cancel. 🙂
Thankfully at the new job, signing up is a lot easier!

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